Over the past couple of years working on building operationally robust IT teams with customers, to support SharePoint solutions, we often hear how IT want to ensure consistency, robustness and standardisation when rolling-out. The phase that is bandied around to represent this is: "a cookie-cutter approach". Hearing this invokes 2 different thoughts for me: for IT - its the illusion of business enablement and standardised support (read: minimum-investment/minimal service impa