Silver bullets and Unicorns Well it's doing the rounds so it must be a "Cool" thing to do - we can build a new intranet and make it 'Social'. Lets fill it full of video and image-based content and let everyone bring their own useful stuff. Firstly trying to get to the bottom of what social is for a company is a rat-hole. For some it's allowing people to "Like" an article (but not unlike or dislike it) for others its "Facebook for the Enterprise". What everyone really wants is